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Project: From Product to Value

Maians: From Product to Value is created specially for the brand Maians with the purpose of developing a communication plan focusing on new medias to reach the final consumers. The proposal will contribute to shift Maians from a product-oriented to a value-oriented brand, based on Maians values and its history in order to communicate an authentic message, which educates and engages the consumer.

Client: Maians

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