The course aims to equip students with the knowledge and skills necessary to be able to define a ‘sales point’, by analysing the product, the various forms of presentation, and by studying product layout and display. The course will also deal with the basic principles of marketing strategies and how to implement them, guidelines on fashion marketing, and the role of product manager.
The programme consists of a conceptual part, involving various professionals who will take part in the process of creating visual displays, and also a practical part, where students will apply the knowledge they have acquired by developing a case study.
Who is it for?
Fashion or marketing students and people working in the world of fashion. Students without prior knowledge will also be considered.
Class hours: 100 lective hours
Duration: July 1 - 26, 2013
Timetable: Monday - Friday, from 9am to 2pm
Certificate: Everyone who attends at least 80% of the classes and passes the final project, will receive an IED certificate.
Optional accommodation: The ‘full package’ option (course + accommodation) allows you to book a single room (from 1 to 31 July), sharing a kitchen, in one of the best halls of residence in the city.
Enrolment period: Enrolment is open until 18 May for students requiring accommodation. Those applying for the course only have up to 16 June to enrol.