Undergraduate Degree in Graphic Design, Motion Graphics and Video
Duration: 4 years
Start Date: September 2017
Credits: 240 ECTS
The Undergraduate Degree in Graphic Design, majoring in Motion Graphics and Video (240 ECTS) prepares visual designers capable of devising, programming and creating visual communication, both online and offline, to stimulate users. By combining image and text, a student can develop from a brand image, to advertising, editorial design, signage design, web interfaces design, etc.
The project culture is the driving force of didactics, based on experiential learning through assignments from real companies.
The Undergraduate Degree provides a training on the creative processes of investigation, interpreting, conception and production with the objective of communicating, embellishing and finding innovative solutions for a product, a brand or a space using audio-visual pieces. The project culture is the driving force of didactics, based on experiential learning through assignments from real companies
The first year of this degree is focused on acquiring basic concepts of design, culture and project methods. Students learn to dare to create and communicate.
As from the second year, the necessary technological and project managing tools are explored, to communicate simple and effective visual messages through the development of the own creativity and interdisciplinary methodological processes. Students concentrate on acquiring knowledge on Adobe Photoshop, Adobe Illustrator, Adobe After Effect, Apple Final Cut, etc. Also, there is an emphasis on knowledge of human anatomy, the differences in narrative language depending on the animation techniques, and how to give character to a cartoon.
In the third year students begin to contact with companies and also to develop more technical and complex projects, with prototypes and real costs implied, in addition to designs for corporate identity, packaging, signage, posters, etc. Students comprehend the relevance of narrative in an audio-visual piece, and develop a 2D animation short film using sophisticated software for production and postproduction.
During the fourth year students take a compulsory internship in a company and each one chooses a professional profile. They conceive and make a short film emphasising narration, and broaden their knowledge on advanced software to improve postproduction for both video and sound. In the end, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and be manufactured to launch them into the market. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years.
The methodology is based on “learning by doing” and fosters interdisciplinarity between the areas of design, fashion, and management for creative industries through workshops and common projects. and yearly projects, as well as the opportunity to work in an interdisciplinary manner on the thesis project. The program provides a structured core curriculum, providing incremental learning goals to the students throughout the four years, leading to the thesis or degree final project for real companies.
Graphic designer, visual communicator, art director, typographer, branding specialist, corporate image, editorial, packaging, signage, posters, computer graphics, web pages, motion graphics, producer of storyboards, scripts, short films, documentaries, video art, sound, photography and digital video director, etc.
IED VISUAL COMMUNICATION alumni work at:
Vasava, Bassat Ogilvy, Shackleton Barcelona, H Magazine, Hangar Design Group, Metropolitan Magazine, Martin-Tissera-Lambert, Outline Studio, Zuluz.tv, Peragon, Common Sense, relajaelcoco, Hoet&Hoet, Umbria Jazz, Steer Davies Gleave, Stop Stealing My Look, Sarai Jacobs, Inoxcrom, Phranck, Little Buddha, etc.
The course promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.
Companies that have collaborated with the area: PSP Sony, Sónar, Ajuntament de Barcelona, Screen Festival y Feria Loop, Festival Grec, La Mercè, Institut de Cultura de Barcelona, Fefè Visual Magazine, IMAGO La Diáspora, Marca Barcelona, Museu de la Xocolata, Benetton, Brands & Roses, FINA BCN 2013, Ling, Ericsson Response, Benetton, etc.
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