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Master in Fashion Marketing and Communication - November

Edition: 24th

Language: Spanish

Duration: 8 months

Start Date: November 5th 2018

Schedule: Monday to Friday from 6.30 p.m to 10.40 p.m.

Credits: 60 *

Biada 11; 08012 Barcelona, España

Introduction

The Master in Fashion Marketing and Communication is developed starting on the principles of traditional and fashion marketing, analysing their several aspects and applications, but always with fashion communication in mind, given its role as integral and essential part of this process.

Indispensable tool for any company, marketing is particularly necessary  in the world of fashion, a constantly renewed sector based on demand, and in need of a professionalisation of its management, by elaborating marketing and communication plans, both creative and effective.

 The Marketing and Communication professional is a strategical and operating figure that identifies future sociocultural and market trends. Those young professionals embarking on the sector of fashion marketing need to have implements and critical capacity to keep up with the present time and update their knowledge; therefore, they need to be professionals ready to face the constant change and evolution of the sector.

Objectives

Prepare future professionals enabled to identify, evaluate and select market opportunities, setting optimal strategies in the field of communication and brand image.

Methodology

The study plan has a practical approach and is directed to the market reality. The mainstays of the course are the subjects, under a real perspective and with completely updated contents, and the faculty, top working professionals who are specialists in their field and with a high degree of expertise.

The methodology combines theoretical lessons, with study cases, seminars and workshops. Theoretical lessons and project practical sessions widen several subjects such as the social relevance of fashion, the current functioning of the fashion system, the world of luxury, the marketing of the sector, brading, market demands, collection planning, communication strategies, public relations planning, press offices, event organisation and media management.

During the course students develop an operation project associated to a company of the sector. Students are divided in work groups under guidance of a tutor, with the contribution of the teaching staff. The projects is to be presented to the faculty, the coordinador, the school direction and the associated company.

Student Profile

Designers, graduated in fashion and textile, advertising, communication, marketing or other related areas. Professionals with at least two-year experience in the field, who want to acquire the necessary tools to face effectively an increasingly competitive and changing sector.

Job Opportunities

Responsible for marketing and communication in textile and fashion companies, journalist, coolhunter, fashion and marketing consultant, collaborator  in mass media of the industry, expert in virtual marketing projects in the fashion industry, etc.

COORDINATOR

Ana Sabater Casas is the academic coordinator of Marketing and Communication programs, both in the Undergraduate and Master’s Degrees.

She studied Business Science (UAB), DAF in Marketing (ESADE), Fashion Design (IDEP), Textile Design (Central Saint Martins School of Art), Relationship Marketing (IESE) and Project Management (IESE). Relational Marketing (IESE) and Management Projects (IESE).

Her professional activity began in 1995, when she became part of the textile design team of Niki Bosch. After that, she developed textile collections for Michele Solbiati and Tèxtil Dobert.

In 2000 she joined the Antonio Miró team as the company’s Product Director completing their view on the product, from the conception of fabric to the commercialization of the garment in the point of sale. Similarly, she began the collaboration and teaching activity at IED Istituto Europeo di Design.

In April 2005 she founded her fashion consultancy firm It’s About Product, which is specialized in product and provides assessment to textile and clothing companies – in Europe and South America – in the development of their product strategy as well as in structuring their collection, defining their style and their brand development through products.

She currently collaborates with several universities and entities in Spain and South America, giving master classes and seminars on creative differentiation in fashion product.

COMPANIES

The Master promotes the project culture with companies to solve the distance between education and the world of work. Students not only acknowledge methodologies and tools for their discipline, but also learn to work and get in touch with with real clients and briefings.

Companies that have collaborated with the master: Mango, Custo Barcelona, XXL Comunicación, JUST4U, Pepperline x Nudie Jeans, Pepperline x Eleven Paris, The Seeker, ModaFad, etc.

Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

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